We’ve made improvements to Auction Insights and Targeting Insights so you can use these tools more efficiently.
Here’s a summary of the key changes:
1. Check your ads and ad sets in the FB Ads Manager directly from the Madgicx app
All widgets inside Targeting Insights now show the ad or ad set count under each category.
You can click any of the numbers, and it will take you to the Facebook Ads Manager to show the actual ads or ad sets, allowing you to optimize the asset immediately based on your insights:
2. New audience type in the Targeting Insights Across the Full-Funnel widget: Pixel and email-based audience
Pixel x Email based covers audiences who are included in your email list and have a recorded purchase event (based on pixel).
You can view it in the Targeting Insights Across the Full Funnel widget under Targeting Insights.
3. Visit your top landing pages with clickable links
You can now open your best-performing landing pages directly from the Madgicx app by simply clicking any of the links listed in your Top Landing Pages widget (located in Targeting Insights):
1. Full-Funnel Insights now divides your acquisition audiences into Acquisition Prospecting and Acquisition Re-Engagement
The new segmentation gives you a more accurate overview of your performance between the two acquisition stages (prospecting and re-engagement).
To view, simply head on to Full Funnel Insights under Hidden Insights on the left-side menu of the Madgicx app:
2. The Visitor Module and Customer Module are now merged into 1 widget
The eRFM Module combines the two previous modules for your AI Audiences: Visitor Module and Customer Module:
If you’re using Madigcx’s AI Audiences, this widget segments the performance data of these audiences (visitors and customers) according to value and frequency.
To view, simply scroll down to the bottom of the Full Funnel Insights page.
You can switch between the three tabs to see the data of the specific audience you want to check: Customers, visitors with middle intent, and visitors with high intent:
You can also see your most profitable lookalike percentage and recency settings at the bottom of the widget:
If you haven’t launched any ad sets that use lookalike AI audiences yet, you’ll have the option to create one from the same widget:
1. Ad Quality Ranking is now divided into 3 widgets
Auction Insights now lets you separately view your ad distribution and performance according to the 3 different factors that affect ad quality:
a. Engagement Ranking
b. Conversion Ranking
c. Quality Ranking
