New in Hidden Insights: better data segmentation, faster execution, and more 👀
We’ve made improvements to Auction Insights and Targeting Insights so you can use these tools more efficiently.
Here’s a summary of the key changes:
## A. Targeting Insights
**1. Check your ads and ad sets in the FB Ads Manager directly from the Madgicx app**
All widgets inside Targeting Insights now show the **ad** or **ad set count** under each category.
You can click any of the numbers, and it will take you to the Facebook Ads Manager to show the actual ads or ad sets, allowing you to optimize the asset immediately based on your insights:
![Auction and Targeting Insights Update 1.png](BASE/products/737559414/changelog/12873/inline-6ef9c86943f16ee39038a6b4abf2e1fe.jpg)
![Auction and Targeting Insights Update 2.png](BASE/products/737559414/changelog/12873/inline-d91d2b600780413e1e7f41a84261d179.jpg)
**2. New audience type in the Targeting Insights Across the Full-Funnel widget: Pixel and email-based audience**
![Auction and Targeting Insights Update 3.png](BASE/products/737559414/changelog/12873/inline-38681d9482ac935f016b87672d5b60fc.jpg)
**Pixel x Email based** covers audiences who are included in your email list and have a recorded purchase event (based on pixel).
You can view it in the **Targeting Insights Across the Full Funnel** widget under Targeting Insights.
**3. Visit your top landing pages with clickable links**
You can now open your best-performing landing pages directly from the Madgicx app by simply clicking any of the links listed in your **Top Landing Pages** widget (located in Targeting Insights):
![Auction and Targeting Insights Update 4.png](BASE/products/737559414/changelog/12873/inline-2c3e22032b538ca9c072b851c3482bc7.jpg)
## B. Full-Funnel Insights
**1. Full-Funnel Insights now divides your acquisition audiences into Acquisition Prospecting and Acquisition Re-Engagement**
The new segmentation gives you a more accurate overview of your performance between the two acquisition stages (prospecting and re-engagement).
![Auction and Targeting Insights Update 5.png](BASE/products/737559414/changelog/12873/inline-8f3df8af4c524843ea21a5288ee354c0.jpg)
To view, simply head on to **Full Funnel Insights** under Hidden Insights on the left-side menu of the Madgicx app:
![Auction and Targeting Insights Update 6.png](BASE/products/737559414/changelog/12873/inline-ed24f1e2667688c1c0abe401958217cc.jpg)
**2. The Visitor Module and Customer Module are now merged into 1 widget**
The eRFM Module combines the two previous modules for your AI Audiences: Visitor Module and Customer Module:
![Auction and Targeting Insights Update 7.png](BASE/products/737559414/changelog/12873/inline-347224827ece2adbe0580c38ba81f4dc.jpg)
If you’re using Madigcx’s AI Audiences, this widget segments the performance data of these audiences (visitors and customers) according to value and frequency.
**To view**, simply scroll down to the bottom of the **Full Funnel Insights** page.
You can switch between the three tabs to see the data of the specific audience you want to check: Customers, visitors with middle intent, and visitors with high intent:
![Auction and Targeting Insights Update 8.png](BASE/products/737559414/changelog/12873/inline-44841968e7b3ce45782df0bdf93ad2b7.jpg)
You can also see your most profitable lookalike percentage and recency settings at the bottom of the widget:
![Auction and Targeting Insights Update 9.png](BASE/products/737559414/changelog/12873/inline-b4e66fcd965ad19a87e9b21bfe334127.jpg)
If you haven’t launched any ad sets that use lookalike AI audiences yet, you’ll have the option to create one from the same widget:
![Auction and Targeting Insights Update 10.png](BASE/products/737559414/changelog/12873/inline-261facaa18ceaa4aec8a06b2cf681f3c.jpg)
## C. Auction Insights
**1. Ad Quality Ranking is now divided into 3 widgets**
**Auction Insights** now lets you separately view your ad distribution and performance according to the 3 different factors that affect ad quality:
a. Engagement Ranking
![Auction and Targeting Insights Update 11.png](BASE/products/737559414/changelog/12873/inline-b1e77174e09eeb1024e825ea87ca42a6.jpg)
b. Conversion Ranking
![Auction and Targeting Insights Update 12.png](BASE/products/737559414/changelog/12873/inline-9b94f413bf64c514658743a7f35c8837.jpg)
c. Quality Ranking
![Auction and Targeting Insights Update 13.png](BASE/products/737559414/changelog/12873/inline-57ca5eb09adf040589a0cf81760da3c6.jpg)