Spot the Perfect Time to Run Your Ads with the Days & Hours Widget 🧐

The Days & Hours Widget is now available in Auction Insights to give you a clear visualization of your ad performance at different times and days of the week (based on your selected KPI): ![Days & Hours Widget 1.png](BASE/products/737559414/changelog/12920/inline-7063364a36c92560975a9beea45a4b00.jpg) To view, select **Targeting** in the left-side menu of the app and click **Auction Insights** under Hidden Insights: ![Days & Hours Widget 2.png](BASE/products/737559414/changelog/12920/inline-1eaa67cf095ad28e1d526908f1a641d1.jpg) Then, scroll to the bottom of the page to find the widget. ## USING THE WIDGET You can tailor the chart to any metric you choose using the drop-down menu at the top-right corner of the widget: ![Days & Hours Widget 3.png](BASE/products/737559414/changelog/12920/inline-e970d2bf32f11564bb901353db85de09.jpg) Each cell in the chart shows where your performance stands each day (row) at each specific hour (column). **The higher the color fill, the better the performance** - which means: * For revenue- and event-related metrics (ROAS, CTR, etc.), the higher the color fill, the higher the results ![Days & Hours Widget 4.png](BASE/products/737559414/changelog/12920/inline-17c19b8964fbd9065d49313cadd72213.jpg) * For cost metrics (CPC, cost per lead, etc.), the higher the color fill, the lower the costs ![Days & Hours Widget 5.png](BASE/products/737559414/changelog/12920/inline-d0833329edbf87fb9820077863099d0c.jpg) The first row in the table (labeled **Every Day**) shows your average weekly performance at each specific hour: ![Days & Hours Widget 6.png](BASE/products/737559414/changelog/12920/inline-e209068bf6115a2b9111e1d779058301.jpg) This row helps you get even quicker insights into any possible “peak” time window when you should run your ads, regardless of the day.