The Days & Hours Widget is now available in Auction Insights to give you a clear visualization of your ad performance at different times and days of the week (based on your selected KPI):
To view, select Targeting in the left-side menu of the app and click Auction Insights under Hidden Insights:
Then, scroll to the bottom of the page to find the widget.
You can tailor the chart to any metric you choose using the drop-down menu at the top-right corner of the widget:
Each cell in the chart shows where your performance stands each day (row) at each specific hour (column). The higher the color fill, the better the performance - which means:
The first row in the table (labeled Every Day) shows your average weekly performance at each specific hour:
This row helps you get even quicker insights into any possible “peak” time window when you should run your ads, regardless of the day.