Get a more granular view of your performance and optimize your ads again based on age, gender, country, and more! ## USING BREAKDOWNS IN MADGICX If you want to maximize the use of data breakdowns, we highly recommend using the [Geo & Demo Insights](https://app.madgicx.com/geo-demo-insights) tool: It organizes your data into different audience segments (country, age, gender, and even language) so you can spot the good and bad performers in an instant: *Learn more about this tool [here](https://academy.madgicx.com/videos/geo-and-demo-insights).* On top of that, you can also use the **Smart Filter** in Creative Insights, Ad Copy Insights, and Ads Manager 2.0 to analyze your performance based on audience segments: