Let your personal media buyer do even more for you with these new recommendations.
Sometimes, media buyers turn off ad sets due to insufficient performance, but delayed attribution shows us these ad sets were actually more profitable than we thought.
In such cases, you could benefit from turning these ad sets on again.
So we created a recommendation in AI Marketer that first analyzes the performance of your paused ad sets to find those that outperform your average results. You then get a recommendation to turn these ad sets back on if they're still relevant.
Your performance can vary and lag behind how well you were doing previously. That means you can have ads that haven't been running for at least 30 days but performed better than the ads you're currently running.
This means that you can have ads that were paused for a long time but can be relaunched to boost your ad ROI once you turn them on again.
Our creative testing task has been improved to give you more control.
You can now define the end of the test based on factors such as time, spend, impressions, and custom key performance indicators. You can also determine what to do with the ad sets at the end of the test.
We also developed AI Marketer tasks that help you onboard easily to Facebook Ads and prompt you if you are missing anything to start advertising with Facebook:
