Big update in our Automation tool! 📣 😎

With this new update, instead of just comparing conditions with your account's overall average, you now have the ability to benchmark against averages from the relevant funnel stage 🎯

Why does this matter?
You shouldn't compare performance of prospecting ads, ad sets, and campaigns with that of your retargeting and retention ones!

You would usually invest more money in acquiring new customers - even if the results aren't just there yet. Also, prospecting campaigns require much more testing than later in the funnel, which means, again, higher budgets and a risk of worse results.

Hence, when creating automations for prospecting, you should set the conditions based on the results you usually see in prospecting, not across your entire account.