2 New suggestions are now available in the AI Marketer:

🛠️ Optimize exclusions to ensure acquiring only new customers

Audience exclusion is essential for every ad account. You should maintain a clean account structure, isolate each funnel stage in a different campaign, and allocate the budget correctly across the funnel.

The suggestion helps set up the default exclusion at the ad-account level for the four funnel stages:

• Acquisition prospecting
• Acquisition re-engagement
• Retargeting
• Retention
  

🛡️ Don't waste your budget on irrelevant clicks

With the current consolidation trend and large audiences, more clicks and impressions might be invalid or irrelevant to your business.

A good practice is to exclude bounced traffic that will never convert. This suggestion creates an audience from the bounced website visitors and adds it to your default exclusion list for all funnel stages.

Pay attention:

• Applying these two new suggestions will not change existing campaign targeting; it will only affect new campaigns created with Madgicx.
• Soon, we will release a new suggestion that identifies ad sets without exclusions and suggests modifying the existing ad sets’ targeting.

Edit settings simplification

We launched a crucial update to our AI Marketer settings: You can now change your settings one by one instead of having to find the one you want on a vast settings page 💡😃

This release will help us simplify the app and improve the launch stability! 💪