One of the keys to a profitable campaign is understanding demographic and geographic audience segmentation. But we know it takes a lot of time and effort to consolidate data and analyze the performance of all the segments you target. That's why we've introduced a new tool that can help streamline the process and level up your analysis BIG TIME 🚀 ## ABOUT THE TOOL: **Geo & Demo Insights** is an analytical tool that serves as a single place where you can deep-dive into the performance of all the demographics and geographical locations you target. You can find the tool under **Targeting** in the left-side menu of the Madgicx app. Then, under **Hidden Insights**, select **Geo & Demo Insights**.  Note that Geo & Demo Insights is just one of the 3 tools under the Hidden Insights toolset (the other two are coming soon!). ## FEATURES: You’ll see a handful of widgets inside Geo & Demo Insights - all of which will present your data based on the KPI and timeframe you choose. **1. World map breakdown** Get an instant overview of all the locations covered by your campaigns. Just hover over the country you want to check, and you'll see your current ad spend and performance in that location.  If you want to **see your performance in all the countries you target**, you can click the “See All Locations” button in the top left corner of the widget. The button will take you to a comprehensive list of countries that you can sort based on GDP per capita or any performance metric you want to check.  **2. Changes in performance over time** See the changes in your selected KPI from the previous to the current period based on your selected time window.  **3. Potential performance lift** Discover how much you spend on good- and bad-performing countries and countries that have not yet received a significant budget. You can also check the potential uplift in your KPI if you allocate all your spending to well-performing countries. The calculation considers both your account performance and the country's tier classification and gross domestic product (GDP).  **4. International scaling** Compare your spending and performance between different country tiers and global regions.  **5. Age & Gender** Monitor your account's performance based on age group, gender, or both.  **6. Language** If you’re targeting audiences based on language, this widget gives you a clear breakdown of your language-based targeting. It also allows you to compare performance between the languages in which your ads are written.  **Note:** Since delivery breakdowns are no longer available on Facebook, we highly recommend [setting up Madgicx Metrics](https://www.youtube.com/watch?v=QyJOp9WMWZQ) first so you can truly maximize this tool's power. This will allow Madgicx to provide insights based on more accurate and reliable data (compared to data that only comes from Facebook).